Zoopla launches ‘Back to Market’ listings tag to help agents boost consumer demand

Zoopla has added a new ‘Back to Market’ tag to listings which have fallen through and have had their status changed back from ‘under offer’ or ‘SSTC’ to ‘for sale’.

With approximately 40% of sales falling through at the moment, the new feature will help agents boost demand for these listings and will also capture the attention of consumers.

When an agent changes the status of a property on Zoopla.co.uk that has fallen through, it will now be pushed back up to the top of the search results page and will be marked with a yellow ‘Back to Market’ label.

Zoopla is also working to educate consumers on ‘Back to Market’ properties and shift the perception that properties are mainly relisted due to issues that have emerged during the survey process.

To educate consumers on the other, more innocuous reasons such as a failed mortgage approval, a chain falling through or a change in the buyer’s circumstances – Zoopla has created an educational piece of content for consumers on ‘5 little-known hacks to find your perfect home faster’ and is also promoting ‘Back to Market’ listings on its social channels.

Commenting on the launch, Nikki Cole, Director of National Sales at Zoopla comments: “We’re pleased to launch this much-requested feature for our agent’s customers – which should provide a simple way for them to boost interest for a property that has just come back to the market. Back to the market properties often have serious sellers that are willing to progress with a sale and we’re looking forward to highlighting this to the thousands of in-market buyers that visit our website and social channels every month.”

About Houseful

Houseful is the leading software, data and insight business in residential property. It’s been the new name for the ZPG Property Division since September 2023.

At Houseful, we believe a more connected property market makes for better home choices, experiences, and businesses.

Houseful operates across three business units: Software, Data & Risk and Homes. These business units operate our market-leading brands including Zoopla, Alto, Jupix, Hometrack, Calcasa, PrimeLocation and Mojo.Here’s what they do:

• Software – Alto, Jupix, YourKeys – Our software solutions connect businesses and consumers, powering more than half of all UK housing transactions each year. We deliver a one-stop shop for estate agents and home builders to drive efficiencies, reduce risk, stay ahead of regulatory changes and unlock new areas for business growth.
• Data & Risk – Hometrack, Calcasa – Our data & risk solutions underpin faster decisions and increased automation across the mortgage lending and wider property industries. At the same time, our market-leading valuation and risk management solutions are used by 18 of the top 20 lenders in the UK and all major lenders in the Netherlands.
• Homes – Zoopla, Mojo, PrimeLocation – Our Homes solutions connect millions of people with their current and future home. We provide personalised experiences that put consumers in control of their home and all the decisions around it, making us much more than a property marketplace.