Houseful.co.uk (our website) is provided by Houseful Limited of The Cooperage, 5 Copper Row, London, SE1 2LH, a company registered in England and Wales under company registration number 11632420.
We take your privacy seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share any information relating to you (your personal data) in connection with your use of our website. It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.
We collect, use and are responsible for certain personal data about you. When we do so we are subject to the UK General Data Protection Regulation (UK GDPR).
Given the nature of our website, we do not expect to collect the personal data of anyone under 13 years old. If you are aware that any personal data of anyone under 13 years old has been shared with our website please let us know so that we can delete that data.
This website collects limited personal data. Houseful Limited owns the following companies, each with their own privacy notices which should be reviewed to understand their data processing activities. Please contact the relevant group company if you have any questions about their processing activities:
Zoopla: Zoopla’s Privacy Policy - Zoopla
Alto: Alto's Privacy Policy | Alto Software
Hometrack: Hometrack’s Privacy Policy- Hometrack
This privacy policy is divided into the following sections:
What this policy applies to
Personal data we collect about you
How your personal data is collected
How and why we use your personal data
Marketing
Who we share your personal data with
How long your personal data will be kept
Transferring your personal data out of the UK
Cookies and other tracking technologies
Your rights
Keeping your personal data secure
Vulnerability Disclosure Policy
How to complain
Changes to this privacy policy
How to contact us
Do you need extra help?
This privacy policy relates to your use of our website only.
Throughout our website we may link to other websites owned and operated by certain trusted third parties. Those third party websites may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to those third party websites, please consult their privacy policies as appropriate.
The personal data we collect about you depends on the particular activities carried out through our website. We will collect and use the following personal data about you:
Any information you submit as part of an enquiry to us through this Website; and
Limited cookie data as specified in ‘Cookies and other tracking technologies’ below.
Sometimes you can choose if you want to give us your personal data and let us use it. Where that is the case we will tell you and give you the choice before you give the personal data to us.
We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.
We collect personal data from you:
directly, when you enter or send us information, such as when you contact us including via email, send us feedback, purchase products or services via our website, post material to our website and complete customer surveys or participate in competitions via our website, and
indirectly, such as your browsing activity while on our website; we will collect information indirectly using the technologies explained in the section on ‘Cookies and other tracking technologies’ below.
Under data protection law, we can only use your personal data if we have a proper reason, eg:
where you have given consent
to comply with our legal and regulatory obligations
for the performance of a contract with you or to take steps at your request before entering into a contract, or
for our legitimate interests or those of a third party
A legitimate interest is when we have a business or commercial reason to use your personal data, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below).
The table below explains what we use your personal data for and why.
Providing services to you
To perform our contract with you or to take steps at your request before entering into a contract
Conducting checks to identify you and verify your identity or to help prevent and detect fraud against you or us
To comply with our legal and regulatory obligations
Enforcing legal rights or defend or undertake legal proceedings
Depending on the circumstances:
to comply with our legal and regulatory obligations
in other cases, for our legitimate interests, ie to protect our business, interests and rights
Customising our website and its content to your particular preferences based on a record of your selected preferences or on your use of our website
Depending on the circumstances:
your consent as gathered by our cookie banner - see ‘Cookies and other tracking technologies’ below
where we are not required to obtain your consent and do not do so, for our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price
If you have provided such a consent you may withdraw it at any time by using our cookie banner or contacting us using the details set out in this privacy policy (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn)
Retaining and evaluating information on your recent visits to our website and how you move around different sections of our website for analytics purposes to understand how people use our website so that we can make it more intuitive or to check our website is working as intended
Depending on the circumstances:
your consent as gathered by our cookie banner - see ‘Cookies and other tracking technologies’ below
where we are not required to obtain your consent and do not do so, for our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price
If you have provided such a consent you may withdraw it at any time (this will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn).
Communications with you not related to marketing, including about changes to our terms or policies or changes to our services or other important notices
Depending on the circumstances:
to comply with our legal and regulatory obligations
in other cases, for our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price
Protecting the security of systems and data used to provide the services
To comply with our legal and regulatory obligations
We may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests, ie to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us
Statistical analysis to help us understand our customer base
For our legitimate interests, ie to be as efficient as we can so we can deliver the best service to you at the best price
Updating and enhancing customer records
Depending on the circumstances:
to perform our contract with you or to take steps at your request before entering into a contract
to comply with our legal and regulatory obligations
where neither of the above apply, for our legitimate interests, eg making sure that we can keep in touch with our customers about existing orders and new products
Disclosures and other activities necessary to comply with legal and regulatory obligations that apply to our business, eg to record and demonstrate evidence of your consents where relevant
To comply with our legal and regulatory obligations
Marketing our services to existing and former customers
For our legitimate interests, ie to promote our business to existing and former customers
See ‘Marketing’ below for further information
To share your personal data with members of our group and third parties that will or may take control or ownership of some or all of our business (and professional advisors acting on our or their behalf) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency
In such cases information will be anonymised where possible and only shared where necessary
Depending on the circumstances:
to comply with our legal and regulatory obligations
in other cases, for our legitimate interests, ie to protect, realise or grow the value in our business and assets
We routinely share personal data with:
third parties we use to help deliver our website and services to you, eg IT service providers, payment service providers, warehouses and delivery companies
other third parties we use to help us run our business, eg marketing agencies or website hosts and website analytics providers
We only allow those organisations to handle your personal data if we are satisfied they take appropriate measures to protect your personal data We also impose contractual obligations on them to ensure they can only use your personal data to provide services to us and to you.
We or the third parties mentioned above occasionally also share personal data with:
our external auditors, eg in relation to the audit of our or their accounts, in which case the recipient of the information will be bound by confidentiality obligations
our and their professional advisors (such as lawyers and other advisors), in which case the recipient of the information will be bound by confidentiality obligations
law enforcement agencies, courts, tribunals and regulatory bodies to comply with our legal and regulatory obligations
other parties that have or may acquire control or ownership of our business (and our or their professional advisers) in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible. The recipient of any of your personal data will be bound by confidentiality obligations
We will not keep your personal data for longer than we need it for the purpose for which it is use Different retention periods apply for different types of personal data. Following the end of the of the relevant retention period, we will delete or anonymise your personal data.
The EEA, UK and other countries outside the EEA and the UK have differing data protection laws, some of which may provide lower levels of protection of privacy.
It is sometimes necessary for us to transfer your personal data to countries outside the UK and EEA In those cases we will comply with applicable UK and EEA laws designed to ensure the privacy of your personal data.
Under data protection laws, we can only transfer your personal data to a country outside the UK/EEA where:
the UK government has decided the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy regulation’) further to Article 45 of the UK GDPR. A list of countries the UK currently has adequacy regulations in relation to is available here.
there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you, or
a specific exception applies under relevant data protection law
Where we transfer your personal data outside the UK we do so on the basis of an adequacy regulation or (where this is not available) legally-approved standard data protection clauses recognised or issued further to Article 46(2) of the UK GDPR. In the event we cannot or choose not to continue to rely on either of those mechanisms at any time we will not transfer your personal data outside the UK unless we can do so on the basis of an alternative mechanism or exception provided by UK data protection law and reflected in an update to this policy.
A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. We use cookies on our website. These help us recognise you and your device and store some information about your preferences or past actions, and perform analytics where you give your consent. We place the following Google Analytics cookies for analytical purposes, with your consent:
cookies_ga / Google tracking / Retention Period: 1 Year
_ga_LWWPYVDGYD / Google tracking / Retention Period: 1 Year
For more information about these cookies please feel free to contact us.
You generally have the following rights, which you can usually exercise free of charge:
Access to a copy of your personal data
The right to be provided with a copy of your personal data
A more detailed explanation of this right under UK law is available here.
Correction (also known as rectification)
The right to require us to correct any mistakes in your personal data
A more detailed explanation of this right under UK law is available here.
Erasure (also known as the right to be forgotten)
The right to require us to delete your personal data—in certain situations
A more detailed explanation of this right under UK law is available here
Restriction of use
The right to require us to restrict use of your personal data in certain circumstances, eg if you contest the accuracy of the data
A more detailed explanation of this right under UK law is available here.
Data portability
The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations
A more detailed explanation of this right under UK law is available here.
To object to use
The right to object:
at any time to your personal data being used for direct marketing (including profiling)
in certain other situations to our continued use of your personal data, eg where we use your personal data for our legitimate interests unless there are compelling legitimate grounds for the processing to continue or the processing is required for the establishment, exercise or defence of legal claims
A more detailed explanation of this right under UK law is available here.
Not to be subject to decisions without human involvement
The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you
We do not make any such decisions based on data collected by our website
A more detailed explanation of this right under UK law is available here.
The right to withdraw consents
If you have provided us with a consent to use your personal data you have a right to withdraw that consent easily at any time
You may withdraw consents by using our cookie banner or contacting us using the details set out in this policy.
Withdrawing a consent will not affect the lawfulness of our use of your personal data in reliance on that consent before it was withdrawn
For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us (see ‘How to contact us’ below). You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under the UK GDPR.
We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
If you want detailed information from Get Safe Online on how to protect your personal data and other information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
When it comes to our products and marketing we don't compromise on security. If you've noticed something that doesn't seem quite right with any of our platforms please let us know. Drop us an email on security@zoopla.co.uk including your name, details of the vulnerability and how to reproduce it.
Although we welcome all reports of suspected vulnerabilities, we aren't able to respond to every email, and aren't offering rewards or bounties for any finding forwarded to us.
We expect professionalism from any security researchers and for them to avoid privacy or legal violations; these violations include (amongst others) not destroying or corrupting our data, not interrupting our operations, not targeting our staff, not performing any scans on our systems and not trying to access the account details of any other user.
If you have disclosed a valid unique bug we will of course pass this on to our teams internally to resolve, but will not be able to keep you updated on the progress of the report. Regardless of the outcome of your finding we would ask that disclosures are made directly to us, and that no public disclosure is made without our prior explicit consent.
Only reports that have been encrypted will be read, so in order to do that make sure you download the PGP key here.
Please contact us if you have any queries or concerns about our use of your personal data (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.
You also have the right to lodge a complaint with the Information Commissioner in the UK.
The Information Commissioner may be contacted using the details at https://ico.org.uk/make-a-complaint or by telephone: 0303 123 1113.
We may change this privacy policy from time to time—when we make significant changes we will take steps to inform you by making this clear on our website.
You can contact us and/or our Data Protection Team by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.
Our contact details are shown below:
Our contact details Houseful Limited The Cooperage, 5 Copper Row, London, United Kingdom, SE1 2LH support@houseful.co.uk
If you would like this policy in another format (for example audio, large print, braille) please contact us (see ‘How to contact us’ above).